Pet food marketing can get confusing. The labeling does not provide detailed nutritional information and it’s easily misunderstood by consumers. Try as you might, sometimes reading the label doesn’t give you enough answers. However, the more you know about what pet food labels indicate – and don’t – the better off your pet will be.

What is AAFCO?

AAFCO is the go-to organization for understanding animal feed, including food for pets. It does not regulate or inspect anything, nor is it a government agency. It is a group whose members are government agencies representing the 50 states, Canada, and the fed